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Where’s the Beef? PCRM’s Power Plate Offers Vegan Alternative to MyPyramid

Healthy Eating | Comments: 8
June 16th, 2010

The PCRM's Power Plate guide to healthy eating has four categories.

Over the past decade, we’ve noticed that vegan diets have become much more mainstream, from the popularity of Skinny Bitch (Running Press, 2005) and its successors, to the American Dietetic Association’s updated position last year blessing vegan diets as healthful and helpful in preventing and treating chronic diseases.

Most recently, the Physicians Committee for Responsible Medicine, a Washington, DC-based nonprofit that promotes a vegan diet, has come up with a new alternative to the U.S. Department of Agriculture’s MyPyramid.gov — a Power Plate diagram in four sections: fruits, grains, vegetables and legumes.

After testing several diagrams, the Power Plate design was selected to represent the PCRM recommendations visually, says Susan Levin, R.D., M.S., the organization’s director of nutrition education. “We feel like a plate is something people can relate to for food consumption,” she says. Although the plate is divided into four equal parts, the PCRM doesn’t necessarily recommend an even quarter serving of each group. “There don’t seem to be any nutrient deficiencies associated with adjusting these portion sizes accordingly to your preference,” she says.

The PCRM’s recommendations are meant as alternatives to the Dietary Guidelines for Americans, published every five years by the Department of Health and Human Services and the USDA. (Currently, the guidelines for 2010 are being established.) According to Levin, the PCRM feels that its recommendations are based on science and not influenced by agriculture or food industry interests, as are the USDA’s.

No meat, eggs or dairy are included on the Power Plate. If a food group is not represented, says Levin, “There’s no need to consume it.” Though there are conflicting studies about the links between eating meat and certain types of cancers, especially colorectal and breast cancer, a British study showed that vegetarians had lower instances of cancer.

The amount of saturated fat and cholesterol, linked to heart disease and other health problems, in not only red meat, but also chicken, fish and dairy, kept them off the Power Plate, she says. (A medium steak has 10 grams of saturated fat; a chicken breast, salmon fillet or 1 cup of 2 percent milk have 3 grams.) PCRM recommends a supplement of B12, found in animal products, either from a multivitamin or fortified foods, such as cereals and soy and rice milks.

On June 23 in Washington, DC, PCRM is hosting a sold-out screening of Forks Over Knives, a documentary that follows PCRM board members Caldwell B. Esselstyn, Jr., M.D., of the Cleveland Clinic, and Colin T. Campbell, Ph.D., on their journey to promote a healthy diet that cuts out animal products and processed foods. Speakers include PCRM president Neal D. Barnard, M.D., who is interviewed in the film; he’s also penned a new book, The Get Healthy, Go Vegan Cookbook (Da Capo, 2010). The film currently is being scheduled for special screenings, but is expected to have an independent theatrical run in November. Sign up for the email list for updates.

What do you think about the Power Plate recommendations?

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8 Reader Comments:

06.17.2010 at 10:50 am
Posted by Debbi

Love it!! So much healthier. Makes sense to me.

06.17.2010 at 4:24 pm
Posted by Rhonda

I’ve been eating this way for 10 years, my husband 7 years, and this was before a vegan diet was officially called a Power Plate. :) It is so healthy, delicious, and most of all, EASY to be vegan. No iceburg lettuce here!

06.17.2010 at 8:34 pm
Posted by Sarha Pulman

I have personally practised the plate shown above for the last 4 years & it is the BEST THING i ever did! Not only am I feeling, healthier and happier but I have been able to maintain my weight at a reasonable level.
I am never hungry from an unrealistic diet becuase this lifestyle diet is a reality and can be achieved by everyone.
It comes highly recommended by me for all people!

06.17.2010 at 11:43 pm
Posted by Janice Stanger

The Power Plate is a simple but memorable way to remind people to enjoy whole plant foods, to fill their plates with these wonderful choices.

06.17.2010 at 11:52 pm
Posted by Heidi

What about “The China Study” – it proves beyond a shadow of doubt the link between the consumption of animal products – meat, fish, dairy eggs – and cancer, heart disease, diabetes, osteoperosis etc etc. http://en.m.wikipedia.org/wiki/The_China_Study?wasRedirected=true

06.18.2010 at 12:15 am
Posted by Roselynn

I like it. And when people ask where’s the beef, we have an opportunity to explain how it is not part of a healthy diet!

06.22.2010 at 1:04 pm
Posted by Sara

Perfect, been my plate for awhile. According to the dairy and meat marketers I should have wasted away by now, but it hasn’t happened. So many benefits (to me, to the environment, and to animals), and with no draw backs – especially since there are so many fantastic vegan recipes and cookbooks to choose from. Having an animal product free diet is NOT nutritionally difficult like many people make it out to be (for most people).

[...] Over Knives first came to our attention last year when we told you about the Power Plate from the Physicians Committee for Responsible Medicine, a vegan alternative to the USDA’s [...]

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