Shape Up! Brow Power Makes Perfecting Your Arches Easier

Brow Power Universal Eyebrow Pencil can match any brow shade and encourages brow growth from damaged follicles.

We often find ourselves wishing we could pull off dramatic, full eyebrows the way stars like Penélope Cruz and Salma Hayek do. But over the years we’ve plucked and waxed our brows (losing some brow hair along the way), and can’t seem to get that glamorous look just right.

To help women like us create the perfect brow, IT Cosmetics just launched the Brow Power Universal Eyebrow Pencil ($24), which works with all brow colors and encourages regrowth of eyebrows after overplucking. According to IT Cosmetics co-founder Jamie Kern, many women overpluck their eyebrows, which can damage hair follicles and leave them with sparse spots. In addition, eyebrows tend to thin out as we get older. Some of the ingredients in Brow Power, such as green-tea and grape-seed extracts and horsetail flower, work to restore damaged follicles, while scientific studies link other ingredients (like biotin, panthenol, and vitamins A, C and E) to hair growth. This combination is designed to stimulate circulation and to reduce inflammation, creating optimal conditions for follicle health.

The pencil’s oval shape allows you to make a thick line or a thin line, depending on the shape you want. Using lighter, softer strokes produces a light color for fairer brow shades, while pressing harder yields a darker shade. The pencil is waterproof, sweatproof and smudge-resistant. We used Brow Power right before a hot summer night out and our brows held their shape despite the sticky heat.

For every Brow Power pencil sold, one is donated to the Look Good…Feel Better program, which helps women cope with the cosmetic effects of cancer treatment by offering workshops where volunteer beauty professionals provide a skin-care and makeup application lesson and discuss options for dealing with hair loss. The product has been approved by the American Cancer Society chemists as safe for ultrasensitive skin.

Considering that designers such as Yigal Azrouël, Narciso Rodriguez, Christian Siriano and Thakoon all opted for their models’ brows to be ultrafull when displaying their collections during fall Fashion Week, it might be a perfect time to give brows a boost.

Do you have any tips for maintaining perfect brows? Share them with us!

Tags: American Cancer Society, Anatomy, cancer, cancer treatment, Christian Siriano, Eye, Eyebrow, facial hair, follicles, Hair, Hair follicle, Human anatomy, inflammation, IT Cosmetics co-founder, Jamie Kern, lighter softer strokes, Narciso Rodriguez, Panthenol, Penélope Cruz, Salma Hayek, Thakoon, USD, Yigal Azrouël