Servers at the swanky Reebok event all wore the EasyTone slogan (and shoes).
Fitness-shoe powerhouse Reebok is seeking to grab women’s attention by promising “asstounding” booty-shaping results with its new EasyTone shoe. At a celebrity-sprinkled event DJ’d by Samantha Ronson in a private mega-mansion in Beverly Hills this week, the company showcased the sneaker-style shoe and touted its claim to proprietary “balance pod technology.”
The Kardashians turned out in force (mom and the three K’s) to view the new shoe’s unique sole, which boasts what looks like two tiny Bosu Balance Trainers under the forefoot and heel. Do they feel good? Yes, said VIV Fitness Director Linda Shelton, who tried them on the spot.
The EasyTone ($109.99) has some competition on its tail, though, in the form of MBT (Masai Barefoot Technology) shoes, which predate — and match — Reebok’s 28 percent-better-butt-activation claim by at least six years. However, with MBT’s prices starting at $245 for their athletic shoes, we’re betting there are enough wannabe booty reducers to drive sales of all contenders, including the lower-end FitFlops.
Does the idea of getting a butt-and-leg workout from your shoes appeal to you?
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2 Reader Comments:
easytones work your butt 28% better but mbt is only works your butt 9% better! look at their website!!
You’re right: That’s what MBT’s current website says. When I wrote this, I was working off info from a clinical study that MBT itself had sent me, though, so I think the lesson here is that any overly precise claims about fitness-boosting footwear call for a little skepticism on the part of readers. Thanks for noting this!