Real Women to Star in New Adidas Campaign

Since Dove launched its Campaign for Real Beauty, the move toward celebrating women as they are and not as Hollywood would re-engineer them is a trend we enthusiastically support. That’s why we were excited to hear about adidas‘ new Me, Myself campaign, featuring Women’s National Basketball Association MVP Candace Parker.

Throughout February, adidas will be on the hunt for three real-life athletes to join Parker as the new faces of its women’s line. To be considered, go to adidas.com/women and submit your photo with an inspiring story about your physical triumphs. The winners will attend a photo shoot with Parker in the spring.

Do you have an inspiring story you’d like to share with VIVmag? Click here to submit it to VIV Moments and you could be featured in upcoming issue!

Tags: Adidas, Candace Parker, Clothing, Economy of Germany, Entertainment/Culture, Fashion, Herzogenaurach, National Basketball Association, Parker