hide flash
> <

Giveaways

Win a Save Your Do GymWrap!
Win a Wide Band Save Your Do GymWrap designed by VIVmag cover model Nicole Ari Parker!

Playlists

Dana Delany Tunes Up With Trainer Jill Miller
As featured in the Spring 2012 issue of VIVmag, for 10 years Body of Proof star Dana Delany has reaped the benefits of

Recipes

Grilled Eggplant-Pepper Fajitas With Black Bean Salsa
Try these tasty vegetarian fajitas!

VIVmag wins two int'l magazine awards

VIVmag, the all digital luxury magazine for women earns two international awards. The tradition of creating excellence in digital magazine publishing continues as VIVmag has won the Digital Magazine Awards 2010 - Silver Award for Lifestyle Magazine of the Year while also sharing in Photographer of the Year for their - March/ April VIV cover shot by Alexx Henry. DIGITAL MAGAZINE AWARDS - SILVER

VIV Says: Blog





MyShape Pairs Women With Designs That Fit and Flatter

Style | Comment: 1
December 29th, 2008

MyShapeWe all know that one designer’s size 6 is another’s 0. Even the terms “small,” “medium” and “large” are subjective these days. So when we heard that myShape.com could spare us from dressing-room roulette and the horror of seeing our least excellent features accentuated, we checked it out.

The clothing website shows only garments that specifically fit and flatter you, based on three factors: your style preferences, your measurements and one of seven body shapes assigned to you. A member, who has provided her measurements and fashion sense to myShape, has her own personal shop with clothes matched to her by the site’s ShapeMatch system, eliminating some of the gamble involved in ordering things online. Items — including accessories — are available from more than 200 designers, including Cynthia Rowley, MICHAEL Michael Kors, Nanette Lepore and White + Warren.

We love taking the guesswork out of choosing sizes. Which begs the question: Should clothing companies do away with vanity sizing? What do you think?

Tags: , , , , , , , , ,

One Reader Comment:

12.29.2008 at 2:56 pm
Posted by Christine

I love this! I tried to take advantage of post holiday shopping, but to no avail. Wish I would have checked this out before I headed to the mall.

Leave a Comment


Fatal error: Allowed memory size of 268435456 bytes exhausted (tried to allocate 387213712 bytes) in Unknown on line 0