VIV Says: Blog

Earlier this year, we told you about Gilt.com, an invitation-only online shopping site that offers sample-sale prices on luxury brands such as Badgley Mischka, Cynthia Rowley, Versace and Vera Wang Lavender Label, to name a few. The 36-hour sales have been so successful that Gilt has expanded with three new sites — Gilt Fuse, Gilt Man and Jetsetter — and has a new iPhone app and desktop widget as well. Members also might notice that there are more home items on Gilt, from brands such as Alessi, Jonathan Adler and Kate Spade.

If you’re not already a Gilt member, simply go to VIVmag’s VIP link from now through December to register. You’ll then have access to the 36-hour sales, which begin at noon EST. Savvy shoppers know that many items sell out quickly and are often ready, fingers poised over the keyboard promptly at noon. Gabriela Meriles, director of marketing and communications for Gilt Groupe, says the “Gilt on the Go” free iPhone app was created at request of many members, who were not at their desks when sales began, or stuck in their cars in West Coast traffic (not that we’re advocating you shop while actually driving, of course). For those who are deskbound, download the Gilt widget, which offers a countdown clock and alerts you to the day’s sales. Plus there’s a stealth mode if you’re supposed to be doing something at noon on weekdays other than getting great bargains.

Offshoot Gilt Fuse features a lower price range, typically $75–$150, and younger fashions from brands such as BCBG, DKNY Accessories and Laundry by Shelli Segal. To accommodate an increasing number of men’s brands and categories, Gilt Man has three to five sales per day on accessories, gadgets and other products, as well as Cole Haan, Costume National Homme and Ralph Lauren Black Label. For travel deals to luxury resorts, spas and hotels worldwide, Jetsetter allows you to book discounted accommodations.

“All these new sites stem from who our customer is and what their lifestyle needs are,” Meriles says. “Whether it’s a luxury beach destination, ski package or bed-and-breakfast getaway, our member looks for the same level of quality and price in their vacation destination as they do in their clothing choices.“

We’re excited that Gilt has expanded, though that might make it harder for us to zero in on that must-have item. What do you think about Gilt’s changes — which of the new sites or features will you use?