Certain scents can take us back to various points in our lives — magnolias recall a childhood home or a whiff of sea air returns us to a favorite beach. But can a scent literally take us back in time to when we were, say, 10 years younger? Harvey Prince & Co.’s new perfume, Ageless Fantasy ($120) is labeled an “anti-age fragrance” and purports to make women “smell younger” — as well as feel more youthful and energetic.
The perfume masks the odor of 2-Nonenal — an organic compound produced by the breakdown of fatty acid in the skin in women 40 and up — with essences of pink grapefruit, mango, jasmine and musk, as well as antioxidant-rich pomegranate. While the eau de toilette smells of pink grapefruit in the bottle, once it’s applied to pulse points, there is a subtle, sweeter floral finish. If all that smells fishy to you, consider this: An independent study by the Smell & Taste Treatment & Research Foundation in Chicago showed that grapefruit scent caused male test subjects to perceive women to be three to eight younger than they were.
Do you think it’s possible for a perfume to be the fountain of youth elixir? Would you try it?


3 Reader Comments:
Of course, it is possible! From my personal experience, I must say the AgelessFantasy is an excellent creation. The scent is really distinct from all the rest and makes you ponder over it again and again. Yes, it’s the perfume that feels like younger, fresh and confidant.
So why should one go for botox or any other expensive skin treatment, when a perfume can do the wonder?
I am greatly impressed! I love Agelss fantasy !!!
Very recently I’ve got one bottle from QVC.
Ageless perfume is not just a fresh aroma, but long lasting as well……best for the evening party.