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VIV Extras

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Giveaways

Enter to Win a Copy of 'Handmade Chic'!
One lucky reader will win a copy of this new book by Laura Bennett.

Playlists

Lauren Bowles' Balance With Sara Ivanhoe
As featured in the January/February 2012 issue of VIVmag, for 10 years Lauren Bowles, from HBO’s hot series True

Recipes

Golden Rice with Cauliflower, Nuts, Dried Fruit and Indian Spices
Take a trip to India with this fragrant rice dish, a perfect pairing of sweet and savory.

Events

VIVmag wins two int'l magazine awards

VIVmag, the all digital luxury magazine for women earns two international awards. The tradition of creating excellence in digital magazine publishing continues as VIVmag has won the Digital Magazine Awards 2010 - Silver Award for Lifestyle Magazine of the Year while also sharing in Photographer of the Year for their - March/ April VIV cover shot by Alexx Henry. DIGITAL MAGAZINE AWARDS - SILVER
VIV Moments

Julie Schwartz




julie-schwartz

Hometown

Montreal, Quebec

Joie de VIVre

Spending time with my family, traveling, designing jewelry, reading, laughing

VIV Moment

My VIV Moment occurs repeatedly. It happens each time I walk into Ice.com headquarters and see my family and our employees hard at work. My immeasurable joy, seen in my hearty smile, comes from the knowledge that my family supported my idea from the get-go, and continues to be as passionate about it as I am. My idea was to create a website “a mother could love” with a warm and friendly environment akin to your neighborhood jeweler. Today Ice.com is the internet’s primary fashion jewelry website and it would not have been possible without my persistence and my family’s continuous support. What started off as my personal journey developed into my family’s chosen path and livelihood.

My story begins ater my birth in the Carpathian Alps of Hungary during World War II. I was hidden as an infant as the Holocaust swept Europe. At the end of the war, I was taken to Canada where I was raised, married and had six children, and in 1971 entered the jewelry business. My determination to forge a new career was uncommon at the time, and I was shunned by local businessmen as I attempted to learn about the industry. With a strong interest in the pearl market, I took matters into my own hands and went directly to the source.

Armed only with a guide from the Japan Pearl Exporters’ Association, I traveled to Japan and immersed myself in learning about pearls and visiting wholesalers in an attempt to forge relationships. Later, I expanded my expertise in the pearl industry by studying at the GIA (Gemological Institute of America). Since then, clients from around the world have commissioned me to design and craft unique pieces of jewelry. My jewelry design skills have also been tapped by Mattel to create a line of jewelry for the toy maker’s legendary Barbie collection, which received the prestigious Innovation Award for design.


In 1999, my family launched Ice.com, which has become a leading jeweler on the web committed to providing customers with the best value, quality, service and selection to consumers who enjoy jewelry as both a fashion essential and a fun part of their everyday lives. I couldn’t be more content to know that my vision has thrived into a flourishing business and will be a legacy for my family. Each one of my children plays a pivotal role in the running of Ice.com and my 42 grandchildren (and counting!) know that if they choose, they can work for our homegrown business.

One Reader Comment:

06.18.2009 at 3:22 pm
Posted by Keera

Awesome! Good for you! I really enjoyed reading this story! keep on keeping on girl!!!! :)

Keera from CA

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