Trending at Mercedes-Benz Fashion Week: Live-Streaming Fashion Shows

YouTube and Maybelline have teamed up to live-stream more than 30 Mercedes-Benz Fashion Week runway shows.

By Josie Rubio

The looks on the runway during 2011′s Mercedes-Benz Fashion Week, Sept. 8-15, are sure to change from previous seasons, as top designers showcase their spring 2012 collections. One fashion week trend, however, that has been picking up momentum over the past few years will be back in force: the live-streaming of runway shows. This year, YouTube and Maybelline New York have teamed up to present more than 30 shows online. The sartorial jetset can also watch on the go, with a new mobile live-streaming feature at m.youtube.com/liverunway, which offers recaps and archived shows between live streams. Some shows are streaming on other sites, so we’ve included those hyperlinks below. All times given are New York time, i.e, Eastern. Here are some highlights:

9/8, 9 a.m. Nicholas K

9/8, 10 a.m. BCBGMAXAZRIA

9/8, 11 a.m. Richard Chai

9/8 noon Cushnie et Ochs

9/8, 1 p.m. Supima

9/8, 2 p.m. Tadashi Shoji

9/8, 5 p.m. Kevork Kiledjian

9/9, 10 a.m. Peter Som

9/9, 11 a.m. Luca Luca

9/9, 2 p.m. Rebecca Taylor

9/9, 3 p.m. Costello Tagliapietra

9/9, 6 p.m. Nicole Miller

9/9, 7 p.m. Cynthia Rowley

9/10, 10 a.m. Lacoste

9/10, 11 a.m. Jill Stuart

9/10, 3 p.m. Vivienne Tam

9/10, 5 p.m. Alexander Wang

9/10, 6 p.m. Charlotte Ronson

9/10, 7 p.m. Monique Lhuillier

9/10, 8 p.m.  Suno

9/11, 11 a.m. Jeremy Laing

9/11, noon, Derek Lam

9/11, 2 p.m. Tracy Reese

9/11, 4 p.m. Diane von Furstenberg

9/11, 6 p.m. Simon Spurr

9/11, 7 p.m. Custo Barcelona

9/11, 8 p.m. Tommy Hilfiger

9/12, 10 a.m. Carolina Herrera

9/12, 11 a.m. Carlos Miele

9/12, 1 p.m. Rebecca Minkoff

9/12, 1 p.m. Ohne Titel

9/12, 6 p.m. Betsey Johnson

9/12 at 6 p.m. Maria Cornejo

9/12, 7 p.m. Perry Ellis

9/12, 7:30 p.m. Marc by Marc Jacobs (with RSVP)

9/13, 10 a.m. Badgley Mischka

9/13, 11 a.m. Vera Wang

9/13, 11 a.m. Frank Tell

9/13, 2 p.m. Hervé Léger by Max Azria

9/13, 5 p.m. Sophie Theallet

9/13, 7 p.m. Tibi

9/13, 8 p.m. Narciso Rodriguez

9/14, 1 p.m. J.Mendel

9/14, 1 p.m. Jeremy Scott

9/14, 3 p.m. Milly by Michelle Smith

9/14, 6 p.m. Anna Sui

9/14, 7 p.m. Elie Tahari

9/14, 7 p.m. Wayne

9/15, 8 p.m. Marc Jacobs (with RSVP)

VIVMag’s fashion editors will be providing their takes on the collections this week, so check out the VIV Says blog and follow us on Twitter for updates straight from the runway. And if you must have the items immediately, apply to join Moda Operandi, a members-only site that offers virtual trunk sales within 48 hours to several weeks of the runway show. Check out “Chic Clicks” in the Sept/Oct issue of VIVMag for more information and an exclusive invite to our readers! 

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