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		<pubDate>Thu, 08 Sep 2011 13:53:38 +0000</pubDate>
		<dc:creator>josie</dc:creator>
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		<description><![CDATA[Watch the spring 2012 collections at Mercedez-Benz Fashion Week Sept. 8-15 from your laptop or phone. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_1536" class="wp-caption alignright" style="width: 310px"><a href="http://vivmag.com/articles/files/2011/09/streaming.jpg"><img class="size-medium wp-image-1536" src="http://vivmag.com/articles/files/2011/09/streaming-300x166.jpg" alt="" width="300" height="166" /></a><p class="wp-caption-text">YouTube and Maybelline have teamed up to live-stream more than 30 Mercedes-Benz Fashion Week runway shows. </p></div>
<p>By Josie Rubio</p>
<p>The looks on the runway during 2011&#8242;s <a href="http://www.mbfashionweek.com/" target="_blank" rel="external nofollow">Mercedes-Benz Fashion Week</a>, Sept. 8-15, are sure to change from previous seasons, as top designers showcase their spring 2012 collections. One fashion week trend, however, that has been picking up momentum over the past few years will be back in force: the live-streaming of runway shows. This year, <a href="http://www.youtube.com/liverunway" target="_blank" rel="external nofollow">YouTube</a> and <a href="http://www.maybelline.com/" target="_blank" rel="external nofollow">Maybelline New York</a> have teamed up to present more than 30 shows online. The sartorial jetset can also watch on the go, with a new mobile live-streaming feature at <a href="m.youtube.com/liverunway" target="_blank">m.youtube.com/liverunway</a>, which offers recaps and archived shows between live streams. Some shows are streaming on other sites, so we’ve included those hyperlinks below. All times given are New York time, i.e, Eastern. Here are some highlights:</p>
<p>9/8, 9 a.m. <strong>Nicholas K</strong></p>
<p>9/8, 10 a.m. <strong><a href="http://www.bcbgmaxazriagroup.com/fall2011/runway.php" target="_blank" rel="external nofollow">BCBGMAXAZRIA</a></strong></p>
<p>9/8, 11 a.m. <strong>Richard Chai</strong></p>
<p>9/8 noon <strong><a href="http://www.livestream.com/cushnieetochs" target="_blank" rel="external nofollow">Cushnie et Ochs</a></strong></p>
<p>9/8, 1 p.m. <strong>Supima</strong></p>
<p>9/8, 2 p.m. <strong>Tadashi Shoji</strong></p>
<p>9/8, 5 p.m. <strong><a href="http://www.livestream.com/kevorkkiledjian" target="_blank" rel="external nofollow">Kevork Kiledjian</a></strong></p>
<p>9/9, 10 a.m. <strong><a href="http://www.livestream.com/petersom" target="_blank" rel="external nofollow">Peter Som</a></strong></p>
<p>9/9, 11 a.m. <strong>Luca Luca</strong></p>
<p>9/9, 2 p.m. <strong>Rebecca Taylor </strong></p>
<p>9/9, 3 p.m. <strong>Costello Tagliapietra </strong></p>
<p>9/9, 6 p.m. <strong>Nicole Miller</strong></p>
<p>9/9, 7 p.m. <strong>Cynthia Rowley</strong></p>
<p>9/10, 10 a.m. <strong>Lacoste</strong></p>
<p>9/10, 11 a.m. <strong>Jill Stuart </strong></p>
<p>9/10, 3 p.m. <strong>Vivienne Tam</strong></p>
<p>9/10, 5 p.m. <strong><a href="http://www.livestream.com/alexanderwang" target="_blank" rel="external nofollow">Alexander Wang</a></strong></p>
<p>9/10, 6 p.m. <strong>Charlotte Ronson</strong></p>
<p>9/10, 7 p.m. <strong>Monique Lhuillier</strong></p>
<p>9/10, 8 p.m.  <strong><a href="http://www.livestream.com/suno_fashionweek" target="_blank" rel="external nofollow">Suno</a></strong></p>
<p>9/11, 11 a.m. <strong><a href="http://www.livestream.com/jeremylaing" target="_blank" rel="external nofollow">Jeremy Laing</a></strong></p>
<p>9/11, noon, <strong>Derek Lam</strong></p>
<p>9/11, 2 p.m. <strong>Tracy Reese</strong></p>
<p>9/11, 4 p.m. <strong>Diane von Furstenberg</strong></p>
<p>9/11, 6 p.m. <strong><a href="http://www.livestream.com/simonspurr" target="_blank" rel="external nofollow">Simon Spurr</a></strong></p>
<p>9/11, 7 p.m. <strong>Custo Barcelona</strong></p>
<p>9/11, 8 p.m. <strong>Tommy Hilfiger</strong></p>
<p>9/12, 10 a.m. <strong>Carolina Herrera</strong></p>
<p>9/12, 11 a.m. <strong>Carlos Miele</strong></p>
<p>9/12, 1 p.m. <strong><a href="http://www.style.com/video/live-fashion-shows" target="_blank" rel="external nofollow">Rebecca Minkoff</a> </strong></p>
<p>9/12, 1 p.m. <strong><a href="http://www.livestream.com/ohnetitel" target="_blank" rel="external nofollow">Ohne Titel</a></strong></p>
<p>9/12, 6 p.m. <strong>Betsey Johnson</strong></p>
<p>9/12 at 6 p.m. <strong><a href="http://www.livestream.com/mariacornejo" target="_blank" rel="external nofollow">Maria Cornejo</a></strong></p>
<p>9/12, 7 p.m. <strong>Perry Ellis</strong></p>
<p>9/12, 7:30 p.m. <strong><a href="http://live.marcjacobs.com/splash/" target="_blank" rel="external nofollow">Marc by Marc Jacobs</a> </strong>(with <a href="http://www.marcjacobs.com/" target="_blank" rel="external nofollow">RSVP</a>)</p>
<p>9/13, 10 a.m. <strong>Badgley Mischka</strong></p>
<p>9/13, 11 a.m. <strong>Vera Wang</strong></p>
<p>9/13, 11 a.m. <strong><a href="http://www.livestream.com/franktell" target="_blank" rel="external nofollow">Frank Tell</a></strong></p>
<p>9/13, 2 p.m. <strong>Hervé Léger by Max Azria</strong></p>
<p>9/13, 5 p.m. <strong><a href="http://www.livestream.com/sophietheallet" target="_blank" rel="external nofollow">Sophie Theallet</a></strong></p>
<p>9/13, 7 p.m. <strong>Tibi</strong></p>
<p>9/13, 8 p.m. <strong>Narciso Rodriguez</strong></p>
<p>9/14, 1 p.m. <strong>J.Mendel</strong></p>
<p>9/14, 1 p.m. <strong><a href="http://www.livestream.com/jeremyscott" target="_blank" rel="external nofollow">Jeremy Scott</a></strong></p>
<p>9/14, 3 p.m. <strong><a href="http://www.MIllyNY.com/" target="_blank" rel="external nofollow">Milly by Michelle Smith</a></strong></p>
<p>9/14, 6 p.m. <strong>Anna Sui</strong></p>
<p>9/14, 7 p.m. <strong>Elie Tahari</strong></p>
<p>9/14, 7 p.m. <strong><a href="http://www.livestream.com/waynefashionweek" target="_blank" rel="external nofollow">Wayne</a></strong></p>
<p>9/15, 8 p.m. <strong><a href="http://live.marcjacobs.com/splash/" target="_blank" rel="external nofollow">Marc Jacobs</a> </strong>(with <a href="http://www.marcjacobs.com/" rel="external nofollow">RSVP</a>)</p>
<p>VIVMag’s fashion editors will be providing their takes on the collections this week, so check out the <a href="http://vivmag.com/vivsays/" target="_blank">VIV Says blog</a> and follow us on <a href="https://twitter.com/#!/vivmag" target="_blank" rel="external nofollow">Twitter</a> for updates straight from the runway. And if you must have the items immediately, apply to join <a href="http://modaoperandi.com/" target="_blank" rel="external nofollow">Moda Operandi</a>, a members-only site that offers virtual trunk sales within 48 hours to several weeks of the runway show. Check out “Chic Clicks” in the Sept/Oct issue of <em>VIVMag</em> for more information and an exclusive invite to our readers! <strong><br />
</strong></p>
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		<pubDate>Mon, 14 Feb 2011 20:23:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Style]]></category>
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		<guid isPermaLink="false">http://vivmag.com/articles/?p=1011</guid>
		<description><![CDATA[Check out part two of our insider's guide to Fashion Week's live-streaming shows. (Photo credit: Frazer Harrison/Getty Images for Mercedes-Benz)]]></description>
			<content:encoded><![CDATA[<div id="attachment_1025" class="wp-caption alignright" style="width: 206px"><a href="http://vivmag.com/articles/files/2011/02/Naeem-Khan.jpg"><img class="size-medium wp-image-1025" src="http://vivmag.com/articles/files/2011/02/Naeem-Khan-196x300.jpg" alt="Naeem Khan" width="196" height="300" /></a><p class="wp-caption-text">Naeem Khan&#39;s spring 2011 collection knocked out audiences with a dazzling mix of brights and neutrals. </p></div>
<p>By Jessica Mahler</p>
<p>New York Fashion Week is in full swing; it&#8217;s day five and there are still a bevy of shows that we can&#8217;t wait to see. As promised, below is part two of <a href="http://vivmag.com/articles/live-from-new-york-vivmags-guide-to-streaming-fashion-week-shows/" target="_blank">VIV&#8217;s insider&#8217;s guide</a> to live-streaming shows. Log in to view the runway from your front-row seat!</p>
<ul>
<li><strong>2/15, 10 a.m. ET <a href="http://www.facebook.com/BadgleyMischka" target="_blank" rel="external nofollow">Badgley Mischka</a>:</strong> The designers behind Badgley Mischka usually have brides on the brain, as wedding dresses — and red-carpet-worthy gowns — are their calling card. But their excellence in elegance always translates exquisitely to their ready-to-wear, leaving the Everywomen of the world rejoicing. Expect to fall in love again this time around.</li>
<li><strong>2/15, 11 a.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/vera-wang" target="_blank" rel="external nofollow">Vera Wang</a>: </strong>We&#8217;re used to associating the Divine Ms. Wang with her signature romantic yet artsy take on fashion. But since her boyish, <em>Kill Bill</em>-inspired spring 2011 collection stunned us senseless in September, we&#8217;re unsure what to expect. Which couldn&#8217;t excite us more!</li>
<li><strong>2/15, 2 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/herve-leger-0" target="_blank" rel="external nofollow">Herve Leger</a>:</strong> Face it: Hear the name Herve Leger and you automatically think bandage dresses — the two have gone hand in hand since the dress&#8217;s inception in the late ’80s. And though the tried-and-true figure-sculpting style — that is wearable on <em>everyone</em> — has left us somewhat bored in past collections, <a href="http://www.bcbg.com/category/index.jsp?categoryId=3444435&amp;cp=2584262&amp;clickid=top_nav_max" target="_blank" rel="external nofollow">Max Azria</a>&#8216;s leather-and-lace update on the classic for spring 2011 has us hoping for more surprises this go-round.</li>
<li><strong>2/15, 4 p.m. <a href="http://www.marcjacobs.com/" target="_blank" rel="external nofollow">Marc by Marc Jacobs</a>:</strong> <a href="http://vivmag.com/articles/live-from-new-york-vivmags-guide-to-streaming-fashion-week-shows/" target="_blank">We told you</a> Jacobs was the king of mash-up, so his diffusion line lets mixmaster Marc break any rules he hasn&#8217;t broken before. He understands that girls just want to have fun, so this kid sister line&#8217;s laid-back attitude is always popular — and always coveted. (<a href="http://www.marcjacobs.com/" target="_blank" rel="external nofollow">RSVP</a> required.)</li>
<li><strong>2/15, 7 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/tibi" target="_blank" rel="external nofollow">Tibi</a>:</strong> Since the brand launched in 1997, designer <strong>Amy Smilovic</strong> has been creating edgy, perfectly on-trend pieces season after season. But before crafting her spring 2011 line, Smilovic confessed that <a href="http://www.net-a-porter.com/" target="_blank" rel="external nofollow">Net-a-Porter</a> convinced her to inject more of her personal style into her designs, and what came down the runway were chic, updated takes on classics that felt much more feminine and laid back than collections of yore. Will she look to herself for inspiration again for fall? We&#8217;re dying to find out, too!</li>
<li><strong>2/15, 8 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/narciso-rodriguez" target="_blank" rel="external nofollow">Narciso Rodriguez</a>:</strong> When it comes to womenswear, Rodriguez is all about femininity, minus the frills. His dresses have the tendency to be sleek, ultramodern and seriously streamlined — the toast of Tinseltown, as far as A-list clients like <strong>Sarah Jessica Parker</strong> and <strong>Rachel Weisz</strong> are concerned. We&#8217;re expecting more of his fabulousness.</li>
<li><strong>2/16, 10 a.m. <a href="http://www.michaelkors.com/" target="_blank" rel="external nofollow">Michael Kors</a>:</strong> Kors has made his name by basing his brand on uptown chic. Always sophisticated, MK has become a house that we can rely on to make us look effortlessly put-together. We know he&#8217;s a brilliant designer who loves a <a href="http://vivmag.com/vivsays/on-our-radar-this-week-marc-jacobs-rodarte-and-michael-kors/" target="_blank">good theme</a>, so we can&#8217;t wait to see what this season&#8217;s motif will be.</li>
<li><strong>2/16, 11 a.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/nanette-lepore" target="_blank" rel="external nofollow">Nanette Lepore</a>:</strong> In Lepore&#8217;s world, there&#8217;s no such thing as being too girly. Pinks, prints, paisleys, ruffles, plaids, flowers — all are welcome, and with her boho-gypsy palette, she gives these decidedly feminine detailings a sophisticated edge. Count on anything the designer sends down the runway to be fun and flirty.</li>
<li><strong>2/16 1 p.m. <a href="http://www.livestream.com/OscardelaRenta" target="_blank" rel="external nofollow">Oscar de la Renta</a>:</strong> It feels like the Big O of the fashion world has always been the Big O; the designer apprenticed with <a href="http://www.balenciaga.com/us/en/eShopLanding.aspx" target="_blank" rel="external nofollow">Balenciaga</a> in Spain and <strong>Antonio Castillo</strong> at <a href="http://www.lanvin.com/" target="_blank" rel="external nofollow">Lanvin</a> in Paris before branching off on his own in 1965. He consistently creates refined, feminine wares that could make even a punk-rock queen elegant.</li>
<li><strong>2/16, 8 p.m. <a href="http://www.style.com/video/live-fashion-shows" target="_blank" rel="external nofollow">Proenza Schouler</a>:</strong> The Proenza Schouler boys have a way about modernizing fashions usually associated with the uptown set by injecting youth and fun into their collections. For spring, they sent models down the runway showing a little less leg and ditched sky-high heels for plain-Jane pumps. Will prim and proper make another appearance this time around?</li>
<li><strong>2/17, 2 p.m. <a href="http://www.calvinkleininc.com/cktv.aspx#/videoId=307" target="_blank" rel="external nofollow">Calvin Klein</a>:</strong> The house of Calvin Klein has <em>always</em> made clothes that every woman wants. After he was crowned creative director in 2003, <strong>Francisco Costa</strong> has since been playing with minimalism in his designs. Once the lone ranger in a sea of excess, Costa was resplendent in all of his glory during spring 2011, when less-is-more became the ubiquitous fashion. Now that everyone has followed the leader, will he change his course?</li>
<li><strong>2/17, 7 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/naeem-khan" target="_blank" rel="external nofollow">Naeem Khan</a>:</strong> Khan&#8217;s dazzling dresses tend to be ornate, from the intricate detail of beading or sequins to the handmade fabrics they&#8217;re sewn to. A go-to designer for celebs like <strong>Eva Longoria</strong> and <strong>Angie Harmon</strong>, his collections always boast the &#8220;wow&#8221; factor, and we&#8217;re expecting nothing less.</li>
</ul>
<p>For the latest updates on Fashion Week, <a href="http://twitter.com/vivmag" target="_blank" rel="external nofollow">follow <em>VIVmag</em> on Twitter</a> today!</p>
<p><strong>Photo credit:</strong> Frazer Harrison/Getty Images for Mercedes-Benz</p>
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		<pubDate>Fri, 11 Feb 2011 23:08:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Don't miss Vivienne Tam, Derek Lam, Thakoon, Donna Karan and Marc Jacobs live online! Check out our comprehensive guide. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_997" class="wp-caption alignright" style="width: 208px"><a href="http://vivmag.com/articles/files/2011/02/Vivienne-Tam.jpg"><br />
<img class="size-medium wp-image-997" src="http://vivmag.com/articles/files/2011/02/Vivienne-Tam-198x300.jpg" alt="Vivienne Tam" width="198" height="300" /></a><p class="wp-caption-text">Vivienne Tam&#39;s spring 2011 collection featured a global vibe. To see her latest designs, check out her live-streaming show on Feb. 12.</p></div>
<p>By Jessica Mahler</p>
<p>Last year, <a href="http://vivmag.com/vivsays/fashion-week-for-everyone-port-1961-calvin-klein-marc-jacobs-alexander-wang-rodarte-and-more-stream-fall-2010-shows/" target="_blank">we told you</a> how much we enjoyed watching the fall 2010 runway shows online, and now we&#8217;re excited to report that a whole slew of designers are in on the trend. Below is part one of our guide to this season’s live-streaming shows. Log on for your front-row seat, and check back Monday for an <a href="http://vivmag.com/articles/vivmag%E2%80%99s-guide-to-live-streaming-fashion-week-shows-part-2/" target="_blank">updated list</a>!</p>
<ul>
<li><strong>2/11, 6 p.m. ET <a href="http://www.livestream.com/nicolemiller" target="_blank" rel="external nofollow">Nicole Miller</a>:</strong> It used to be that we could rely on Miller for bright prints and patterns, the designer&#8217;s signature since the house&#8217;s inception back in 1982. But after last season&#8217;s more subdued, though no doubt elegant, collection, well, we can&#8217;t wait to see what&#8217;s up her sleeve this time.</li>
<li><strong>2/12, 11 a.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/jill-stuart" target="_blank" rel="external nofollow">Jill Stuart</a>: </strong>It&#8217;s hard to believe that Stuart was once an unknown in the fashion industry, but having a few pieces of her collection placed in 1995&#8242;s <em>Clueless</em> seemed to do the trick. Now she styles with A-list clients like <strong>Madonna</strong>, <strong>Jennifer Aniston</strong> and <strong>Angelina Jolie</strong> in mind. We&#8217;re expecting sleek, fun and chic.</li>
<li><strong>2/12, noon <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/prabal-gurung" target="_blank" rel="external nofollow">Prabal Gurung</a>: </strong>Although this is only Gurung&#8217;s fourth showing at Fashion Week, don&#8217;t let his brief history sway your judgment: This is a man who likes to take risks in both cut and color.</li>
<li><strong>2/12, 2 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/adam" target="_blank" rel="external nofollow">ADAM</a>:</strong> If <strong>Adam Lippes</strong>&#8216; label isn&#8217;t on your radar, we&#8217;d like to introduce you to the man behind the magic. This is a designer who knows that women have curves, and that&#8217;s exactly how he cuts his cloth. Oh, and did we mention that he was once creative director at <a href="http://www.oscardelarenta.com/" target="_blank" rel="external nofollow">Oscar de la Renta</a>?</li>
<li><strong>2/12, 3 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/vivienne-tam" target="_blank" rel="external nofollow">Vivienne Tam</a>:</strong> A veritable powerhouse in her own right, Tam makes sure to nod to her Asian roots when she&#8217;s designing a collection. For spring, we took a trip with her down the Silk Road; for fall 2010 she chose the Chinese New Year as her motif. How will this season play out? We can&#8217;t wait to find out.</li>
<li><strong>2/12, 5 p.m. <a href="http://www.livestream.com/alexanderwang" target="_blank" rel="external nofollow">Alexander Wang</a>:</strong> Wang can do no wrong. The King of Cool (also a Parsons dropout, by the way) launched his first line in 2007, won the CFDA/Vogue Fashion Fund in 2008, and has been on top of the world ever since. Known for his loose styles that give a just-rolled-out-of-bed feel, his clothes have been the go-to for New York&#8217;s mainstay look: all black. But since there was nary a dark hue to be seen in his spring 2011 collection, we wonder: Is it time for Manhattan to don a new uniform?</li>
<li><strong>2/13, 10 a.m. <a href="http://www.style.com/video/live-fashion-shows" target="_blank" rel="external nofollow">Derek Lam</a>: </strong>Since his humble beginnings at <a href="http://www.michaelkors.com/" target="_blank" rel="external nofollow">Michael Kors</a>, Lam has looked to a retro-inspired minimalism to convey his vision of womenswear. And with his last two collections nodding to the American West, we have a hunch fall 2011 will have him discovering uncharted territory.</li>
<li><strong>2/13, 1 p.m. <a href="http://www.style.com/video/live-fashion-shows" target="_blank" rel="external nofollow">DKNY</a>: </strong>Donna Karan is the woman to thank for making women&#8217;s business wear chic. Office-sophisticated and always stylish, we rely on DKNY to take us from board meeting to night on the town.</li>
<li><strong>2/13, 6 p.m. <a href="http://www.style.com/video/live-fashion-shows" target="_blank" rel="external nofollow">Thakoon</a>: </strong><strong>Thakoon Panichgul</strong>&#8216;s spring collections are ethereal and fairy-tale-esque while his darks for fall are, well, pretty dark. But if there was one word that could describe his scope of abilities it would be <em>whimsical</em>. If his pre-fall work is any indication, we&#8217;re expecting simple yet dramatically elegant cuts in red, black and gray — and that&#8217;s perfectly fine with us.</li>
<li><strong>2/13, 8 p.m. <a href="http://www.facebook.com/tommyhilfiger" target="_blank" rel="external nofollow">Tommy Hilfiger</a>: </strong>A bona fide American brand, Tommy Hilfiger always had a prep-school vibe. Over the years, though, the house has found a way to transform itself into country-club chic. We can&#8217;t wait to catch a glimpse of the new American classic. (<a href="http://www.facebook.com/tommyhilfiger" target="_blank" rel="external nofollow">RSVP</a> required.)</li>
<li><strong>2/14, 10 a.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/carolina-herrera" target="_blank" rel="external nofollow">Carolina Herrera</a>: </strong>We&#8217;re not sure what Herrera has in store for fall 2011, but as a designer who always seems to create modern classics, she&#8217;ll be sending out yet another refined and effortlessly lovely story down the runway, we predict.</li>
<li><strong>2/14, 1 p.m. <a href="http://firstcomesfashion.com/designer/fall-2011-new-york/tracy-reese" target="_blank" rel="external nofollow">Tracy Reese</a>: </strong>Like any good designer, Reese has her target customer in mind when she designs. &#8220;I think about how she can look great while trends are changing so quickly,&#8221; she said at last year&#8217;s fall showing. With that in mind and with her penchant for her unabashedly girlie wares, we&#8217;re confident she won&#8217;t disappoint.</li>
<li><strong>2/14, 2 p.m. <a href="http://www.style.com/video/live-fashion-shows" target="_blank" rel="external nofollow">Donna Karan</a>: </strong>If DKNY plays little sister to the designer&#8217;s namesake label, then Donna Karan is the edgier, sexier woman of the world, the kind of lady you fall in love with at first glance. Sculpted tailoring and draped dresses have played a prominent role in her last few collections. Are we to expect some more of the same this time around? Hard to tell, but we&#8217;re sure the look-at-me-NOW factor will still be part of the equation.</li>
<li><strong>2/14, 8 p.m. <a href="http://www.marcjacobs.com/" target="_blank" rel="external nofollow">Marc Jacobs</a>:</strong> As far as designers go, Jacobs is a heavy hitter if ever there was one. A master of the mash-up, his recent inspirations have been as varied as a time warp to the &#8217;80s, a night out at the opera, as well as the hedonistic &#8217;70s by way of the New York Dolls and Yves Saint Laurent. Yes, his muse seems to skip to the most of unlikely of places, but somehow Jacobs is always able to pull it off. We can&#8217;t wait to see where he takes us next. (<a href="http://www.marcjacobs.com/" target="_blank" rel="external nofollow">RSVP</a> required.)</li>
</ul>
<p>For the latest on Fashion Week, check out our <a href="http://vivmag.com/vivsays/" target="_blank">VIV Says</a> blog and follow <em>VIVmag</em><em> </em>on <a href="http://twitter.com/#!/vivmag" target="_blank" rel="external nofollow">Twitter</a>!</p>
<p><strong>Photo credit:</strong> Frazer Harrison/Getty Images for Mercedes-Benz</p>
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		<title>VIV Mag Articles: Fashion Style Guide & Tips For Women | VIVMag</title>
		<link>http://vivmag.com/articles/seven-ways-to-take-better-care-of-your-cashmere/</link>
		<comments>http://vivmag.com/articles/seven-ways-to-take-better-care-of-your-cashmere/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 21:51:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Cashmere goat]]></category>
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		<guid isPermaLink="false">http://vivmag.com/articles/?p=972</guid>
		<description><![CDATA[Cashmere requires tender loving care. Here are seven ways to make your sweater last.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-989" title="sweater909" src="http://vivmag.com/articles/files/2011/02/sweater909-241x300.jpg" alt="" width="241" height="300" />Cashmere yarn, woven from the soft belly hair of cashmere goats, requires tender loving care. Here are seven ways to make your luxurious cashmere garments last longer.</p>
<p><strong>1. Avoid &#8216;bargain&#8217; cashmere.</strong><br />
Consider cashmere apparel an investment piece, says Ingrid Johnson, professor of textile development and marketing at New York City’s <a href="http://www.fitnyc.edu/" target="_blank" rel="external nofollow">Fashion Institute of Technology</a>, &#8220;not a flash-and-trash garment that you can pick up for next to nothing.&#8221; Expect to spend at least $200 for a V-neck or turtleneck sweater; dip much below that price, says Johnson, and you&#8217;ll be purchasing a garment that most likely was made with the shorter, coarser and less expensive fibers from the goat&#8217;s back and legs (rather than its undercoat). It may even be blended with cheaper wools.</p>
<p><strong>2. Watch out for anything that might rub.</strong><br />
While some pilling on wool garments is natural, excessive pilling is usually caused by friction — be it a seat belt, purse strap or piece of jewelry. (Tip: Wear a choker and carry a short-handled purse instead of a shoulder bag.)</p>
<p><strong>3. Avoid fragrance.</strong><br />
Fragrance is likely to attract moths and stain the fibers, so make sure your deodorant and body lotion are dry before pulling on the sweater, and consider skipping perfume altogether.</p>
<p><strong>4. Use a plastic bag for storage.</strong><br />
Store cashmere fashions, folded, in the plastic bags in which they were shipped (ask for these when you make your purchase) or in other plastic bags that aren&#8217;t airtight. Cashmere fibers need to breathe.</p>
<p><strong>5. Wash properly.</strong><br />
Hand launder cashmere with a gentle cleanser, such as a mild dish cleaner, in tepid water. (Warmer temperatures cause the fibers to lock up, becoming almost matted.) Soak for five minutes, then rinse, remembering to squish — not squeeze — the sweater to let the suds run off. Finally, roll the sweater in a towel to blot extra moisture and lay flat on a mesh drying rack, carefully &#8220;blocking&#8221; it into shape. Once completely dry, say the experts at <a href="http://knitalteration.com/" target="_blank" rel="external nofollow">KnitAlteration.com</a>, the sweater can be tumbled in a dryer — air fluff, with no heat — to make the fibers &#8220;bloom.&#8221; Place the sweater in a lingerie bag or a pillowcase, giving it plenty of room to bounce around in the dryer.</p>
<p><strong>6. Make necessary repairs.</strong><br />
If your sweater is suffering from a few loose threads, you can pull those through to the inside with a very fine crochet hook or a large sewing needle. Small holes can be patched with careful reweaving. (Yes, that&#8217;s what those packets of extra yarn are for!)</p>
<p>For repairs beyond the above, you&#8217;ll need to seek professional help. The fees charged by the online service <a href="http://KnitAlteration.com" rel="external nofollow">KnitAlteration.com</a>, for example, are typical: between $10 and $20 to reknit tiny holes and snags; $20-$45 to repair a moth hole the size of a pea. For a sweater that&#8217;s the cashmere equivalent of Swiss cheese, however, the cost of those mending jobs can easily outstrip the original purchase price.</p>
<p><strong>7. If it&#8217;s a goner, make it into a scarf.</strong><br />
Still not ready to say sayonara to your distressed sweater? &#8220;Put it over your shoulders and wrap it around your neck like a scarf,&#8221; suggests Johnson. &#8220;You&#8217;ll look very chic.&#8221; — <em>Shelley Levitt</em></p>
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		<title>VIV Mag Articles: Fashion Style Guide & Tips For Women | VIVMag</title>
		<link>http://vivmag.com/articles/lights-camera-action/</link>
		<comments>http://vivmag.com/articles/lights-camera-action/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 13:31:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Style]]></category>
		<category><![CDATA[Alexei Ratmansky]]></category>
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		<guid isPermaLink="false">http://vivmag.com/articles/?p=434</guid>
		<description><![CDATA[<i>VIVmag</i>’s creative team partnered with the American Ballet Theatre for the September/October issue’s interactive style feature, “Director's Cut.” The 14-page spread gives readers front-row seats to <i>A Chorus Line</i>-meets-<i>Fame</i> narrative, complete with video footage.]]></description>
			<content:encoded><![CDATA[<div id="attachment_450" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-450" src="http://vivmag.com/articles/files/2009/08/director-cut-2-300x207.jpg" alt="Director's Cut" width="300" height="207" /><p class="wp-caption-text">Camilla Thorsson with American Ballet Theatre dancers Katie Williams, Isadora Loyola and Jessica Saund.</p></div>
<p>By Gabrielle Gayagoy</p>
<p><em>VIVmag</em>’s creative team partnered with the New York City-based <a href="http://www.abt.org/" target="_blank" rel="external nofollow">American Ballet Theatre</a> (ABT) for this issue’s interactive style feature, <a href="http://www.zinio.com/pages/VIVmag/Sep-Oct-09/416096373/pg-90" target="_blank" rel="external nofollow">“Director&#8217;s Cut.”</a> The 14-page spread gives readers front-row seats to <em>A Chorus Line-</em>meets-<em>Fame</em> narrative, complete with video footage of ABT’s talent dancing at mock tryouts and rehearsals — and looking exquisite in unique designer samples!</p>
<p>“We decided to call on the American Ballet Theatre because we wanted to be multidimensional and have a lot of interaction and movement,” says Kristina Coleman, <em>VIV</em>’s fashion and beauty director. To act the role of the director in the story, Coleman cast <strong>Camilla Thorsson</strong> of <a href="http://www.fordmodels.com/" target="_blank" rel="external nofollow">Ford Models</a>. “She’s not only a gorgeous, stunning model, but she also was able to play the part,” Coleman says.</p>
<p>Wearing sophisticated pieces from designers such as <a href="http://www.calvinklein.com/home/index.jsp" target="_blank" rel="external nofollow">Calvin Klein</a>, <a href="http://www.chanel.com/" target="_blank" rel="external nofollow">Chanel</a> and <a href="http://www.moniquelhuillier.com/" target="_blank" rel="external nofollow">Monique Lhuillier</a>, Thorsson modeled alongside ABT dancers <strong>Isadora Loyola</strong>, <strong>Jessica Saund</strong> and <strong>Katie Williams</strong>, who donned whimsical gowns by <a href="http://www.verawangonweddings.com/" target="_blank" rel="external nofollow">Vera Wang</a> and strapless dresses by <a href="http://www.naeemkhan.com/" target="_blank" rel="external nofollow">Naeem Khan</a>.</p>
<p>“I still cannot get over how beautiful the dresses were,” Saund told us. “It was nice to be a able to participate in both a photo shoot as well as a short movie. The whole experience was so glamorous.”</p>
<p>To see more of American Ballet Theatre this fall, check out <em>Three World Premieres</em> from choreographers Benjamin Millepied, Aszure Barton and Alexei Ratmansky at Bard College in Annandale-on-Hudson, NY, Oct. 2–4. The premieres will be performed along with encores of Clark Tippet’s <em>Some Assembly Required</em> and Jerome Robbins’ <em>Other Dances</em> at Lincoln Center’s Avery Fisher Hall in New York City Oct. 7–10. For tickets and more information, go to <a href="http://www.abt.org/" target="_blank" rel="external nofollow">abt.org</a>.</p>
<p>Want more fall fashion? Read <em>VIVmag</em>&#8216;s <a href="http://www.zinio.com/pages/VIVmag/Sep-Oct-09/416096373/pg-84" target="_blank" rel="external nofollow">exclusive interview</a> with model <strong>Beverly Johnson</strong> and take the <a href="http://www.zinio.com/pages/VIVmag/Sep-Oct-09/416096373/pg-140" target="_blank" rel="external nofollow">style quiz</a><strong> </strong>in the <a href="http://www.zinio.com/pages/VIVmag/Sep-Oct-09/416096373/pg-1" target="_blank" rel="external nofollow">September/October issue</a>.</p>
<p><strong>Photo credit:</strong> Gail Hadani</p>
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		<title>VIV Mag Articles: Fashion Style Guide & Tips For Women | VIVMag</title>
		<link>http://vivmag.com/articles/behind-the-scenes-with-vendela-kirsebom/</link>
		<comments>http://vivmag.com/articles/behind-the-scenes-with-vendela-kirsebom/#comments</comments>
		<pubDate>Fri, 01 May 2009 13:51:00 +0000</pubDate>
		<dc:creator>anne</dc:creator>
				<category><![CDATA[Style]]></category>
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		<category><![CDATA[co-founder]]></category>
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		<guid isPermaLink="false">http://vivmag.com/articles/?p=317</guid>
		<description><![CDATA[Swedish supermodel Vendela Kirsebom made a special trip to New York City to shoot <i>VIVmag’s</i> May/June cover. In this Exclusive Content story, Vendela opens up about her passion for work, family, cooking and philanthropy — as well as her recent luck in love.]]></description>
			<content:encoded><![CDATA[<div id="attachment_360" class="wp-caption alignright" style="width: 236px"><img class="size-medium wp-image-360" src="http://vivmag.com/articles/files/2009/05/vendela_1-226x300.jpg" alt="&quot;Loving what you do is the secret to happiness,&quot; Kirsebom says. &quot;It gives you energy at work.&quot;" width="226" height="300" /><p class="wp-caption-text">&quot;Loving what you do is the secret to happiness,&quot; Kirsebom says. &quot;It gives you energy at work.&quot;</p></div>
<p>By Gabrielle Gayagoy</p>
<p>Discovered when she was just 13 years old in Stockholm, Sweden, by <a href="http://www.fordmodels.com/main.cfm" target="_blank" rel="external nofollow">Ford Models</a> co-founder Eileen Ford, supermodel Vendela Kirsebom has spent more than two decades gracing the covers of countless magazines, including <em>Esquire</em> and <em>Sports Illustrated</em>’s<em> </em>Swimsuit Issue, and modeling for brands such as <a href="http://www.almay.com/" target="_blank" rel="external nofollow">Almay</a>, <a href="http://shop.elizabetharden.com/home/index.jsp" target="_blank" rel="external nofollow">Elizabeth Arden</a> and <a href="http://www.victoriassecret.com/" target="_blank" rel="external nofollow">Victoria’s Secret</a>. Now, at age 42, the 5-foot-8-inch beauty looks as stunning as ever — and she feels better than ever too.</p>
<p>“I’m in a good place in my life,” Kirsebom says. “And I think the secret really is to love what you do.”</p>
<p><strong>Bouncing Back</strong><strong><br />
</strong>Kirsebom’s passion for her work helped her stay grounded during what was perhaps the toughest period of her life. Having split from her husband of 11 years in 2007, Kirsebom says of that time, “I wasn’t really sure how I would deal with it.” After juggling questions of what would be best for her two daughters, now 11 and 9, Kirsebom reconciled herself to remaining in Oslo, Norway, so that her children could be close to both parents. During this time, Kirsebom was steeped in her role as host of both <em>Norway’s Next Top Model</em> and <em>Sweden’s Next Top Model</em>, the Scandinavian spinoffs of <em>America’s Next Top Model</em>.</p>
<p>“It was a good thing for me to start working where I actually live instead of always traveling,” says Kirsebom, who now puts her vast experience (which includes writing, acting and <a href="http://www.david-andersen.no/merkevare/28_vendela.aspx" target="_blank" rel="external nofollow">jewelry design</a>) to use mentoring the shows’ contestants.</p>
<p>Over time, Kirsebom has created a new life for herself, and now she even has a steady beau. “I have a new boyfriend who’s been in my life for over a year,” she says. “One of the reasons I think we hooked up is because of food. He’s a great cook.”</p>
<p><strong>Taking Care of Herself<br />
</strong>Food fanaticism is a prerequisite for members of Kirsebom’s inner circle. She says she loves swapping recipes and preparing meals from scratch using fresh ingredients. “Right now, I’m on an Indian trip. For Easter, we made a really great lamb korma, and then we made a chicken that was marinated in yogurt and spices for 24 hours. You could eat it with a spoon!”</p>
<p>Kirsebom’s repertoire also includes homemade meatballs (Swedish, of course) and Middle Eastern favorites like hummus. “I got my interest in cooking from my mom and also my grandmother. Now my daughters are very interested too. They like making cakes and desserts.”</p>
<p>To maintain her svelte figure in spite of her kitchen adventures, Kirsebom says she sticks with regular meal times — 6:30 a.m., noon and 6 p.m. She also runs, practices yoga and goes horseback riding with her girls. “With work and with kids, I don’t have time to exercise as much as I used to, but I try to do it three times a week. Sometimes it’s more like twice.”</p>
<p>Kirsebom has a decidedly European attitude when it comes to aging — she says she’s happy with her natural look and not fearful about getting older. But, she adds, “I don’t mind plastic surgery on others. People have to do whatever they feel comfortable with, as long as it’s something you choose and it’s not a husband or somebody else who’s choosing for you.”</p>
<p><strong>Model Mom<br />
</strong>Empowering women to call their own shots is an issue that’s important to Kirsebom. As a <a href="http://www.unicef.org/" target="_blank" rel="external nofollow">UNICEF</a> Goodwill Ambassador for the past 13 years, she’s traveled to places such as Bangladesh, Bolivia and India to help raise awareness about girls’ education. “After I had my own children, the issue became even more important to me,” Kirsebom says. “If you can’t read and you can’t write, you’re so handicapped with everything.”</p>
<p>As a mom who cares deeply about education, loves to whip up home-cooked meals for her children and manages a successful career that continues to evolve, Kirsebom certainly deserves a happy Mother’s Day. And we can’t think of a more perfect person for <a href="http://www.zinio.com/pages/VIVmag/May-Jun-09/416079846/pg-1" target="_blank" rel="external nofollow"><em>VIVmag</em>&#8216;s May/June cover</a>!</p>
<p>Click <a href="http://vivmag.com/articles/vendelas-favorites/" target="_blank">here</a> for more on Vendela&#8217;s favorites.</p>
<p><strong>Credits<br />
</strong>Photography: Ondrea Barbe<br />
Model: Vendela/Ford Models<br />
Styling: Kristina Ferrante Coleman<br />
Hair: Kevin Woon at Woon Salon/Jed Root Inc.<br />
Makeup: Susan Giordano for giordanobeauty.com/Kramer+Kramer<br />
Clothing: Monique Lhuillier cocktail dress; Vera Wang necklace; Olivia Morris for Barbara Tfank high-heel sandals</p>
]]></content:encoded>
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		<title>VIV Mag Articles: Fashion Style Guide & Tips For Women | VIVMag</title>
		<link>http://vivmag.com/articles/vendelas-favorites/</link>
		<comments>http://vivmag.com/articles/vendelas-favorites/#comments</comments>
		<pubDate>Fri, 01 May 2009 13:49:18 +0000</pubDate>
		<dc:creator>anne</dc:creator>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[a lot of great products]]></category>
		<category><![CDATA[Condiments]]></category>
		<category><![CDATA[Cream]]></category>
		<category><![CDATA[Dairy products]]></category>
		<category><![CDATA[Ford Motor Company]]></category>
		<category><![CDATA[heart attack]]></category>
		<category><![CDATA[Kevin Woon]]></category>
		<category><![CDATA[Kristina Ferrante Coleman]]></category>
		<category><![CDATA[Ondrea Barbe]]></category>
		<category><![CDATA[Stieg Larsson]]></category>
		<category><![CDATA[Susan Giordano]]></category>
		<category><![CDATA[The Girl With the Dragon Tattoo]]></category>
		<category><![CDATA[Woon Salon/Jed Root Inc.]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://vivmag.com/articles/?p=328</guid>
		<description><![CDATA[<i>VIVmag's</i> May/June cover model shares her personal picks for stressing less and staying gorgeous.]]></description>
			<content:encoded><![CDATA[<p><em> </em></p>
<div id="attachment_346" class="wp-caption alignright" style="width: 237px"><em><em><img class="size-medium wp-image-346" src="http://vivmag.com/articles/files/2009/04/vendela-favorites-227x300.jpg" alt="Supermodel Vendela Kirsebom shares her favorites with VIV." width="227" height="300" /></em></em><p class="wp-caption-text">Vendela Kirsebom keeps her skin looking luminous with Secrets de Sothys face cream.</p></div>
<p><em>VIVmag</em>&#8216;s May/June cover model shares her personal picks for stressing less and staying gorgeous. Her favorites:</p>
<p><strong>BOOK</strong><br />
<em><a href="http://search.barnesandnoble.com/The-Girl-with-the-Dragon-Tattoo/Stieg-Larsson/e/9780307269751/?itm=2" target="_blank" rel="external nofollow">The Girl With the Dragon Tattoo</a> </em><strong>by Stieg Larsson</strong> (Knopf, 2008)<br />
“Larsson is an amazing Swedish writer who died of a heart attack when he was 50. His books have sold worldwide and you can’t put them down. You start reading it and it’s like you can’t eat, you can’t drink, you can’t do anything: You just have to read.”</p>
<p><strong>FACE CREAM<br />
</strong><a href="http://www.spalook.com/product_details.asp?ProductID=2030" target="_blank" rel="external nofollow">Secrets de Sothys Global Anti-Age Destressing Cream</a><br />
“I started using this when I turned 35 — it’s for older skin. It’s definitely worth finding a good cream and not doing what I sometimes do, which is buy something because it’s in a beautiful jar. You have to get samples and test what works for you.”</p>
<p><strong>PICK-ME-UP<br />
Cappuccino with whole milk</strong><br />
“I love my espresso in the morning with whole milk — I make the foam and everything. I don’t like it with skim. For me, real stuff is the best.”</p>
<p><strong>STRESS RELIEVER<br />
</strong><a href="http://www.ikea.com/us/en/search/?query=candles" target="_blank" rel="external nofollow">IKEA candles</a><br />
“I love candles. Sometimes I burn a lot of them, so it’s better to buy cheaper ones.”</p>
<p><strong>HAND CREAM<br />
</strong><a href="http://www.drugstore.com/products/prod.asp?pid=168150&amp;catid=10396" target="_blank" rel="external nofollow">Eau Thermale Avène Hand Cream with Cold Cream</a><br />
“It’s a French brand you can actually buy in the pharmacy. It’s really good and I think they have a lot of great products, including sunblock for the face.”</p>
<p>Click <a href="http://www.zinio.com/pages/VIVmag/May-Jun-09/416079846/pg-178" target="_blank" rel="external nofollow">here</a> to check out Kirsebom’s interactive fashion spread in the May/June issue!</p>
<p><strong>Credits<br />
</strong>Photography: Ondrea Barbe<br />
Model: Vendela/Ford Models<br />
Styling: Kristina Ferrante Coleman<br />
Hair: Kevin Woon at Woon Salon/Jed Root Inc.<br />
Makeup: Susan Giordano for giordanobeauty.com/Kramer+Kramer<br />
Clothing: BCBGMAXAZRIA dress</p>
]]></content:encoded>
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		<title>VIV Mag Articles: Fashion Style Guide & Tips For Women | VIVMag</title>
		<link>http://vivmag.com/articles/your-sports-bra-buying-guide-find-the-right-foundation/</link>
		<comments>http://vivmag.com/articles/your-sports-bra-buying-guide-find-the-right-foundation/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 18:05:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Fitness]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[Bothell]]></category>
		<category><![CDATA[Brassiere]]></category>
		<category><![CDATA[Brassiere designs]]></category>
		<category><![CDATA[Brassieres]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Culver City]]></category>
		<category><![CDATA[cyclist]]></category>
		<category><![CDATA[fit sports bra]]></category>
		<category><![CDATA[Lynda Fischer]]></category>
		<category><![CDATA[manager for bras]]></category>
		<category><![CDATA[Martha Bailey]]></category>
		<category><![CDATA[product line manager]]></category>
		<category><![CDATA[Sports bra]]></category>
		<category><![CDATA[Underwire bra]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Washington]]></category>
		<category><![CDATA[well-designed sports bra]]></category>

		<guid isPermaLink="false">http://vivmag.com/articles/?p=74</guid>
		<description><![CDATA[With so many options, finding a well-designed sports bra that works best for your body and your sport takes careful attention. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://vivmag.com/articles/files/2008/08/yoursportsbrabuyingguide.jpg"><img class="alignright size-medium wp-image-75" src="http://vivmag.com/articles/files/2008/08/yoursportsbrabuyingguide.jpg" alt="Find your perfect sports bra fit!" /></a>In the late 1970s, two American women created the first sports bra, made out of — can you believe it? —  two jockstraps. Originally dubbed the Jogbra, their creation allowed women to be active without being bothered with the discomfort and distraction of bouncing breasts. Since then, new technologies have allowed for a plethora of choices in sports bra shopping. With so many options, finding a well-designed sports bra that works best for your body <span style="font-style: italic;">and </span>your sport takes careful attention. Heed the following following advice:</p>
<p><span style="font-weight: bold;"> Fit.</span> The best method is to have someone measure for you. Make sure your arms are relaxed at your side. “We suggest women first measure the circumference of their torso from the top of the rib cage with a tape measure,&#8221; explains Martha Bailey product line manager for bras at Bothell, WA-based <a href="http://www.movingcomfort.com/" target="_blank" rel="external nofollow">Moving Comfort</a>. “The tape should be snug but not tight”.</p>
<p>Add five inches and round up to the nearest even number for your band size. Next, measure loosely around the fullest part of your bust.  Finally, subtract your band size from your bust measurement to determine your cup size.</p>
<table border="0" cellpadding="2" width="100">
<tbody>
<tr>
<td width="29">1&#8243;</td>
<td width="57">=A</td>
</tr>
<tr>
<td>2&#8243;</td>
<td>=B</td>
</tr>
<tr>
<td>3&#8243;</td>
<td>=C</td>
</tr>
<tr>
<td>4&#8243;</td>
<td>=D</td>
</tr>
<tr>
<td>5&#8243;</td>
<td>=DD</td>
</tr>
</tbody>
</table>
<p><!--NEW COLUMN--></p>
<div style="text-align: center;"><span style="font-weight: bold;"> </span></div>
<p><span style="font-weight: bold;"> Support. </span>Every sports bra needs adequate support so that you can feel secure when you move in all directions — up and down or side to side. There are two ways that sports bras keep breasts in place: compression and encapsulation.  Compression bras are more popular and press the breasts against the body, while encapsulation bras have molded cups that support each breast individually. Some bras, like Moving Comfort&#8217;s &#8220;Fiona&#8221; ($44 <a href="http://www.athleta.com/" target="_blank" rel="external nofollow">athleta.com</a>) and Enell ($56 <a href="http://www.enell.com/" target="_blank" rel="external nofollow">enell.com</a>), combine compression <span style="font-style: italic;">and</span> encapsulation for extra support (for sizes C-DD and D-DD, respectively).  <span style="font-weight: bold;"><br />
</span><br />
&#8220;Most women think if it holds the chest in tight, it’s fine,&#8221; says D’Lynda Fischer, cyclist and owner of <a href="http://sporteve.com/" target="_blank" rel="external nofollow">sporteve</a>, a Culver City, CA-based women&#8217;s athletic boutique. &#8220;That is simply not true. The right fit sports bra is directly related to the activity it will be used for. If you are  running, jump up and down, or run around the store, if it is for your weekly yoga class, get into downward-facing dog.&#8221; <span style="font-weight: bold;"><br />
</span><br />
<span style="font-weight: bold;"> Comfort. </span>Quality is key to a comfortable bra. Check the fabric, bindings, elastics, hooks and eyes for imperfections, and be sure that nothing feels too loose or too tight on your body. &#8220;Make sure the band is not bunching up or if spilling out in back,&#8221; says Fischer. &#8220;You don&#8217;t want it too snug, though. You want some flexibility.&#8221; Move your arms and rotate your body to mimic what you will be doing in the bra; if you feel any discomfort, don’t buy it.</p>
<p><span style="font-weight: bold;"> Moisture Management.</span> Choose a bra with good ventilation for added breathability and quick drying. &#8220;Staying dry helps to reduce the risk of friction between the bra and skin which can cause chafing,&#8221; says Bailey. Look for sports bras with soft mesh or other moisture-wicking performance fabrics.</p>
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