Mission
VIVmag offers insight, advice and authentic stories to inspire and motivate women in their quest for a balanced and healthy lifestyle. Smart and vital, VIVmag readers know the way to live.
VIVmag is a first: It’s an all-digital magazine that delivers reliable, accurate service journalism in beauty, style, travel, wellness, healthy eating, fitness and awareness. Its audience of savvy women are genuinely committed to leading healthy, balanced lives.
VIVmag’s interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. VIV. It’s the way to live.

DAVID GILMOUR, CHAIRMAN
STATS
Founder of Fiji Water LLC; co-founder of Barrick Gold Corp.; co-founder of Horsham Corp. (later TrizecHahn); co-founder of Southern Pacific Hotel Corp.
AWARDS
2004 ACE Award for Corporate Excellence; 1998 President’s Order of Fiji Award.
VIV MOMENT
“Seeing the unspoiled and breathtaking natural beauty of Wakaya in Fiji for the first time and falling in love with the island.”
VIV VALUE PERSONIFIED
Risk-taking
DOUG CARLSON, CEO
STATS
Co-Founder of Fiji Water Companies; former Senior Vice President and CFO of the Aspen Skiing Company; former President and CEO of The Aspen Club Companies.
SCHOOL
Western State College, B.A., economics and accounting. Certified Public Accountant.
VIV MOMENT
“Landing my four-seater plane on a single wheel during a windstorm on the tricky runways at the Santa Monica Airport in Los Angeles.”
VIV VALUE PERSONIFIED
Balance
ANNE M. RUSSELL, EDITOR IN CHIEF
STATS
Founder of Photo District News and Digital Creativity; founded custom-publishing venture to produce health titles.
MEDIA
Former editorial director of Fox Health Network andthehealthnetwork.com; former editor in chief of Shape,Vegetarian Times, Living Fitand Folio.
SCHOOL
Yale University, B.A., magna cum laude, British literature, focus in creative writing.
VIV MOMENT
“Hiking on the Big Island of Hawaii across the desolate Kilauea Iki crater and feeling the volcano breathe under my feet.”
VIV VALUE PERSONIFIED
Independence
CAMPION PRIMM, CREATIVE DIRECTOR
STATS
Former Creative Director of Bon Appétit; former Art Director ofNatural Health; former Art Director at Roger Black Inc., redesigned several magazines including Semana and Grazia.
AWARDS
- ASME national magazine award for General Excellence.
- WPA magazine awards including Best Overall Consumer Publication.
- SPD awards for design.
SCHOOL
Pratt Institute of Art & Design, art direction.
VIV MOMENTS
“Watching my son, Cory, win a national title in the 800 meter race. Listening to my daughter, Sarah, record her first song, Someone Else. Listening to my daughter, Shaida, play Erik Satie’s Gymnopédie No. 1”
VIV VALUE PERSONIFIED
Imagination
SUSANNE STOECKELER KUZNETSKY, MANAGING EDITOR
STATS
Former Managing Editor ofShape, Code, Living Fit and Fit Pregnancy; former Cast Member of Los Angeles-based Slow … Children at Play comedy improv troupe; children’s program volunteer with Haven Hills.
MEDIA
Consulting Editor of Winning Teams, Winning Cultures(Leadership Press, 2007).
SCHOOL
The School of Visual Arts, advertising/graphic design.
VIV MOMENT
“Driving cross-country and watching a herd of wild horses race across the open road in Arizona.”
VIV VALUE PERSONIFIED
Freedom
KRISTINA FERRANTE COLEMAN, FASHION & BEAUTY DIRECTOR
STATS
Former Fashion Director ofShape; former Fashion and Beauty Editor of Conde Nast Women’s Sports and Fitness; former Fashion/Market Editor of Sportswear International.
SCHOOL
New York University, Gallatin School, B.A., literature, minor in business management
VIV MOMENT
“Snorkeling off the deck of an overwater bungalow in Bora Bora and seeing the most beautiful ‘aquarium’ in the world.”
VIV VALUE PERSONIFIED
Elegance
LINDA SHELTON, FITNESS DIRECTOR
STATS
Internationally recognized fitness expert and master trainer. Founding member of the Aerobics and Fitness Association of America (AFAA); President of SOULjourn, a lifestyle production company; Podfitness Trainer.
MEDIA
Former Fitness Director for AMI/Weider Lifestyle Group, including Shape, Natural Health, Fit Pregnancy, Living Fit and Muscle & Fitness Hers; co-author of six books, including The Method Jump Start Journal: 8 Weeks to Wellness (Peter Pan Industries, 2005) andStronger Legs and Lower Body (Human Kinetics, 2002); producer, director, choreographer of more than 250 fitness video titles.
SCHOOL
California State University, Northridge, B.A., physical education, secondary teaching credential, postgraduate work in exercise physiology.
AWARDS
2007 Inductee to the National Fitness Hall of Fame; 1993 City Sports Educational Achievement award
VIV MOMENT
“I was teaching aerobics on a huge stage built right on Ipanema Beach, Rio de Janeiro, in front of 3,000 impassioned, earthy Brazilians. I realized I was living my true life dream as a teacher.”
VIV VALUE PERSONIFIED
Passion
KIM SCHWORM ACOSTA, HEALTH DIRECTOR

STATS
Contributing Health Editor toFit Pregnancy; former Senior Associate Editor of Shape; former e-Newsletter Editor of Business.com and CareerPath.com; former Associate Editor of HomeCare.
MEDIA
Wrote American Society of Business Press Editors gold medal-winning feature.
SCHOOL
Trinity University, B.A., cum laude, communications
VIV MOMENT
“Receiving word that a major magazine wanted to publish an essay I wrote about an issue close to my heart. I leaped around the house in my PJs.”
VIV VALUE PERSONIFIED
Perseverance
KAREN MARSALA, SENIOR FASHION & BEAUTY EDITOR

STATS
Former freelance stylist and fashion and accessories editor for Jane, Harper’s Bazaar, Marie Claire and W.
SCHOOL
Syracuse University, School of Visual and Performing Arts, B.A., speech communication
VIV MOMENT
“Deciding to finally conquer my fear of heights by jumping off a 42-foot waterfall while vacationing in Maui. The verdict? The most terrifying yet exhilarating feeling I’ve ever experienced.”
VIV VALUE PERSONIFIED
Courage
GABRIELLE GAYAGOY, SENIOR EDITOR/PSYCHOLOGY

STATS
Former Senior Associate Editor of Shape; former Assistant Editor of Columbus Monthly andColumbus Bride; former Society Editor of Suburban News Publications.
MEDIA
Editor of Long Beach Architecture: The Unexpected Metropolis (Hennessey + Ingalls, 2004)
SCHOOL
The Ohio State University, B.A., journalism
VIV MOMENT
“Horseback riding through the rain forest in Costa Rica. The thrill of galloping past the lush countryside with friends made me feel like a kid again.”
VIV VALUE PERSONIFIED
Happiness
VICKIE VIDANA ELLMAN, ART DIRECTOR

STATS
Former Associate Art Director ofNatural Health; former Art Director of Fitness Management.
SCHOOL
Platt College, School of Computer Graphics and Design
VIV MOMENT
“Gliding along Venice’s Grand Canal with my best friend, soothed by sounds of laughter, excited chatter and our gondolier’s singing.”
VIV VALUE PERSONIFIED
Loyalty
JASON MARTIN, INTERACTIVE MEDIA DIRECTOR

STATS
Former Creative Director of Artistech Advertising; freelance Web designer for Walt Disney Co.; motion graphics for Belkin; Web redesign/branding for Ownit Mortgage Solutions; Web design/animation for Westside Rentals; Web design/development for 20th Century Fox and Chaat Café.
SCHOOL
The Art Institute of California at Los Angeles, B.S. with honors, interactive media design
VIV MOMENT
“Creating my own surround-sound system at the age of 15, using a 13-inch mono TV, five wooden speakers and a beat-up old boom box.”
VIV VALUE PERSONIFIED
Innovation
ANGELA GIGLIA, PHOTO EDITOR

STATS
Former Elementary School Art Specialist; Interior Faux Finisher; former Art Director and Graphic Designer.
MEDIA
Western Publications Association Maggie Award-winning designer for A+ Magazine, Management Magazine and Los Angeles Lawyer
SCHOOL
The School of Visual Arts, BFA, media arts
VIV MOMENT
“The births of my two children, Jillia and Hayden, changed my life dramatically because I became responsible for more than just myself.”
VIV VALUE PERSONIFIED
Integrity
ANN WYCOFF, LIFESTYLE EDITOR

STATS
Founder of Sundance-based X-Dance action-sports film fest; founder of Creative Women in the Arts; screenwriter/producer.
MEDIA
West Coast Editor of Golf for Women; co-author of Small Bites, Big Nights (Clarkson Potter, 2007); former Editor in Chief of Eating; contributor toSpa; former celebrity editor ofFitness.
SCHOOL
Cornell University, B.A., with honors, psychology and creative writing.
VIV MOMENT
“Swimming alongside dolphins in the wild with Rebecca Romijn off Roatan Island in Honduras and feeling like we were mermaids.”
VIV VALUE PERSONIFIED
Cooperation
ELIZABETH BLAU
VIV Advisory Board MemberElizabeth Blau is the founder of Elizabeth Blau & Associates, a restaurant development company in Las Vegas. Instrumental in the launch of Manhattan restaurantsOsteria del Circo and Le Cirque 2000, Blau served as senior VP of restaurant development for MGM/Mirage and executive VP of restaurant development and marketing at Wynn Las Vegas. Her first restaurant, Simon Kitchen and Bar, opened at Las Vegas’ Hard Rock Hotel in 2002; her second, Simon L.A., opened at Los Angeles’ Sofitel Hotel in June. She is the 2006 International Foodservice Manufacturers Association’s Gold Plate Award winner.
JULIE BROSTERMAN
IV Advisory Board Member Julie Brosterman, CEO and founder of Women & Wine Inc., launched her Los Angeles-based community in 2005, using the Web to connect women with a common interest in wine, food, travel and fine living. A former strategist for the real estate and mortgage industry, Brosterman developed the business plan and strategy for the launch of BuyBankHomes.com (a Fidelity National Financial company), the first Web marketplace for foreclosed homes owned by banks and mortgage companies. Her organization’s own website, womenwine.com, boasts more than 650 pages of original content as well as more than 25 hours of Women & Wine Radio on iTunes, supports wine clubs, and showcases luxury travel tours and custom itineraries. Current strategic partners include Audi, Contrex, Nestlé, Sofitel and Two Rodeo.
STEFANIE GRAF
VIV Advisory Board MemberStefanie Graf is one of the greatest tennis players in history. Her career wins include 107 World Tennis Association singles titles, 11 doubles titles, 22 Grand Slam singles titles, seven Wimbledon Championships, five U.S. Open Championships, and four Australian Open Championships. Off the court, Graf founded The Steffi Graf Youth Tennis Center in 1991, and Children for Tomorrowin 1998, which provides medical and therapeutic aid to families traumatized by war and other crises.
SHERRY LANSING
VIV Advisory Board Member Sherry Lansing, the first woman president of a major motion picture studio (20th Century Fox) and past chair and CEO of the Paramount Pictures Motion Picture Group, is the founder and chair of the Sherry Lansing Foundation, dedicated to cancer research, health and education. She also lends her philanthropic efforts to such organizations as theAmerican Red Cross, theCalifornia Institute for Regenerative Medicine, and Stop Cancer, a nonprofit she co-founded with Armand Hammer. She is the recipient of the Hersholt Humanitarian Award (Oscar), among many others.
BRUCE W. MOSKOWITZ, M.D.
VIV Advisory Board Member Bruce W. Moskowitz, M.D., is a board-certified internist in private practice in West Palm Beach, FL. He graduated from the University of Miami Miller School of Medicine with postgraduate studies at the University of Rochester, and is chair of the Biomedical Research and Education Foundation. Moskowitz is a recipient of the David Haller Award for excellence in patient care, the Jerome Krivanek Award for outstanding contributions to medical education and is a past inductee to the Alpha Omega Alpha Medical Honor Society.